Let’s presume you have an important function. Two of your friends have volunteered to photograph the function. Friend One owns the latest camera in the town, knows a thing or two about photography, and is an ace with photo editing software. Friend Two, on the other hand, owns a mid-level camera, contributes articles on photography and works as a freelance photographer for a magazine. Whom will you choose?
My hunch is you will opt for Friend Two. For we do know that the camera and the software are just tools, yet give these tools to a person who knows about composition and lighting, has an eye for details, and you will get breath-taking photographs. The bottom line is it’s the person and not the technology that can get you the desired results.
Now let’s presume that you head the sales department of your organisation. Your newly-launched products are performing dismally, and the management is questioning you. Moreover, the sales managers are blaming the sales representatives, but then “we are doing our best” is what the representatives are saying. After much deliberation, you decide to replace your existing sales training course with a new one. Now the million-dollar question: Who will create the course? Will it be your sales managers who know how to create a course using authoring tools? Or – and this is a big or – will you get an e-Learning developer on board?
Let me put forth a few points to build my case for why an e-Learning developer will be your best bet:
At times, performance issues can arise due to lack of proper facilities. For example, if the employees of an e-commerce site are experiencing internet connectivity issues, their speed of processing orders will get hampered. In this case, a training course will prove futile.
For instance, because your organisation makes products used in the car-manufacturing industry, the existing training focuses only that industry. The new products, in contrast, target the ship-building industry. As a result, many of the sales representatives are not fully aware about the features of the new products. In this case, the developer will suggest retaining the existing training materials and creating another course focussing on the ship-building industry.
For example, if you want your representatives to just recall the features, then the scope of the training will be modules that outline the features of the newly-launched products.
However, if you want them to use the knowledge to suggest the most appropriate product, you are basically asking them to recall the features of different products, compare the features with the needs of the customer, and then suggest the most suitable product. In this case, the modules will focus on features of the newly-launched products, types of ships, needs of a builder of a particular type of ship, the features of your product and how these features address those needs etc.
Images too can aid the learning process vastly. Hence, choosing the correct images will be one of the important tasks your e-Learning developer will be performing.Let me give you an example. Given below are two images of the human digestive system. Now, if the objective of the course is to make the learners recall the parts of the digestive system, which image will you use?
An e-Learning developer will choose Figure 1. That’s because the learner’s attention will remain focus on the digestive system. In contrast, in Figure 2, the hair, the face of the person is visible; therefore, sub-consciously, the attention of the learner will split between the essential (the digestive system) and the non-essential (the hair, the face).
Thus, an e-Learning developer is someone who is well-versed with learning principles as well as tools and technology. If you hire one to develop your course, rest assured that you will not regret your decision.
This article was originally published on The Knowledge Project.